Hanze University of Applied Sciences (UAS) Groningen

Hanze UAS is a University with more than 2,700 employees and over 25,000 Dutch and foreign students who have enrolled in one of the seventy degree programmes in the fields of economics, technology, health care, education and teacher training, social work, labour relations, fine arts, and music. Hanze UAS is one of the largest and most all-round universities of Applied Sciences in the Netherlands. Research takes place in our six research centre's. Healthy Ageing, Entrepreneurship and Sustainable Energy are strategic aims of Hanze UAS.

Hanze UAS & iAge

The Hanze University Groningen is strongly involved in the iAge project. It participates as a partner with the Centres of Applied Research and Innovation Entrepreneurship, Labour Market and Area Development. The Hanze Institute of Technology (HIT), specialized in the field of sensor technology, is involved as a sub partner. Professors, lectures and students of the Hanze University have an active role in research and development to achieve the iAge goals.

The main aim of iAge - a project within the NSR Interreg IVB Programme - is to improve the regional development of areas in decline that are affected by an ageing population through promoting and increasing economic and social e-inclusion.

Hanze UAS participates in iAge within:

Work Package 3: Increase labour market participation of the elderly, including volunteering and self-employment through ICT;

Centre of Applied Research and Innovation Labour Market/Entrepreneurship
Economic (e-) inclusion of older workers is problematic in western societies in general, and in the Netherlands in particular. Only approximately 2% of hired workers is over 50 in the Netherlands, whereas that number hovers around 10% in other countries. Given the currently low chances to find a new job for older workers in the Netherlands, this pilot will explore the opportunities for two alternative strategies to increase e-inclusion of older citizens: postponing labour market exit through the development and extension of gradual retirement schemes for workers, and stimulating self-employment and entrepreneurship of older workers. In an ageing society, the market, workers and entrepreneurs consist significantly of generations not accustomed to modern social media supported networking. This part of the pilot will aim to create ICT based networks supporting entrepreneurial activities of an ageing population, matching individuals, based on their experience and competences, with each other and with opportunities spotted in an ageing society.

Hanze Institute of Technologie (HIT)

The aim of the pilot is to increase the economic and social participation of the elderly population in Drenthe (above 60) by using technological / ICT innovations in SME's. This could be achieved with senior-mentor pools using ICT and social media. It requires an investment of the employer in the older employee, stimulating the latter to start something new: become a entrepreneur or start a voluntary job (care for neighbours).

It is necessary to gather knowledge about the needs of the older employees and their employers, caretakers and volunteers. Many technological innovations have already been developed for different groups of users, without having a good knowledge on the needs and interests of the different end users. Students of the Hanze Institute of Technology (HIT) from different disciplines play a role in this. It is important to put enough effort in demonstrating possible technological solutions. We expect to be able to use the already developed products and services of our partners within iAge. Transnational exchange of students and staff might be one of the tools for that. Starting with a small number of products and services for the end-user, the enthusiasm and interest should be aroused of a greater number of potential users. This requires a well developed process.

Work Package 4: Improve the regional development through promoting the use and accessibility of ICT in relation to lifelong living;

Centre of Applied Research and Innovation Area Development/Entrepreneurship
The pilot is focussed on getting a better understanding how elderly people can be motivated to make choices about their living environment that will help them to stay healthy and independent at an older age. Research shows that many people chose to ignore possible housing problems and health risks that can come with age. At the same time many people have an interest in creating a nice living environment and are willing to spent time and money to get it. We aim to find individual preferences in relation to fitting housing solutions that will stimulate elderly people on their specific path in ‘lifelong living'. The basic assumption is that there is no ‘one size fits all' solution. The goal is to match possible solutions to different target groups.

The use of ICT in and around the house can not only help ‘care', it can also enhance comfort and sustainability. The pilot aims to make relations between those benefits.

Laatst bijgewerkt op 14 June 2012.